Mayor joins celebration in Hammersmith as 19 budding entrepreneurs start up for the first time

Entrepreneurs, business people, local residents and the Mayor of Hammersmith and Fulham came together on Tuesday the 13th June 2016 to celebrate the graduation of 19 participants from Tree Shepherd’s Start Your Own Enterprise training course.

The 8-week course which supports trainees to develop their own business plan was funded by Hammersmith & Fulham council alongside Hammersmith United Charities, White City Big Local and with support from Land Securities and the project is delivered as part of a larger programme in partnership with the Petit Miracle Hub. This course is just the beginning of an exciting entrepreneurial journey for local residents.

The programme took entrepreneurs though all the essentials of starting and running a business, plus key principles of business administration including understanding your market, managing money and dealing with customers. Participants are excited to start a range of new businesses, from food stalls to clothing to education initiatives.

Tieyan Eweka-Olorunfemi

Tieyan Eweka-Olorunfemi

One of the graduates Tieyan Eweka-Olorunfemi, who runs her own food business, Jollof Mama, said “I am very passionate about West Indian food and I’ve already started trading at some markets and festivals The course has helped me to focus and to take my business to the next level.”

One of the participants said “I thought all the doors were shut before I joined this course…this course has opened them up again for me… has taken me back to basics, helped me to focus and to see the light.”

Colin Crooks, CEO of Tree Shepherd said, “It’s fantastic to work here in Hammersmith and welcome another cohort of Tree Shepherd graduates to our ever-growing Forest Network. I never cease to be impressed by the amount of talent and sheer get-up-and-go of London residents, and we look forward to helping their businesses to grow and develop. This course is just the beginning, and Tree Shepherd will be there to support them with every step.”

The business people have the opportunity to trade in their own shop space run by Petit Miracle Hub. They also have access to specialised training including retail skills and social media. They will be matched with mentors who have a business background to help them on their entrepreneurial journey.

Elisicia, Petit Miracles, Founder said:“We are delighted to be working in partnership to offer a new kind of opportunity to local residents. The entrepreneurs get a chance to grow their own start-up business, from fledgling idea to actually trading from our community shop. By sharing our knowledge and encouraging the group to support one another we are creating our very own collaborative ecosystem.”

Each successful participant was presented with an end-of-course certificate by the Mayor of Hammersmith and Fulham Michael Cartwright.

The Mayor of Hammersmith and Fulham, Michael Cartwright, said “It’s great to see these community organisations coming together to deliver such a great programme. I was impressed by the entrepreneurs and their enthusiasm, and I’m sure they will make a success of their businesses off the back of this 8-week course.”


First and second in from the left – Colin and Morakot Daniels

Another participant, Morakot Daniels, who is setting up a business selling exotic fruit soaps, said “It was a full-day course over 8 days but the time flew. I really enjoyed the course – can I repeat it?”

The next course begins in September 2017. For more information or to join a new course starting, please contact Joanne Hunt, Learning Manager: or 020 3697 1538.

More info:

Tree Shepherd is a social enterprise helping disadvantaged people across London start businesses. Since its inception in 2013, over 650 people have started, or are in the process of developing, their business with the help of Tree Shepherd. Tree Shepherd offers business courses, masterclasses, 1-1 business clinics, and a Forest Network of local traders to create local trading opportunities.

Petit Miracles – is an established small charity and social enterprise which includes a project called Petit Miracle Hub which offer business incubation and retail opportunities for local entrepreneurs based in the West12 Shopping Centre in Shepherds Bush.

Twitter: @petitmiracles |Facebook: /petitmiracles