Hub member interview – Nigel of mayamada


Hub Entrepreneur interview
Meet Nigel


mayamada founders nigel (left) and lao

What is your background?

I’m an engineering graduate turned fashion entrepreneur. I did engineering at university then worked as a software developer for a few years…the obvious next step was to start my own anime inspired clothing brand. Naturally.

Tell us about your business?

mayamada is a story-based clothing brand inspired by anime and manga. We’ve created an original world of characters and produce a mix of clothing and comics based on those characters and their stories.

Our mission is to inspire and promote creativity through the brand. We do that through our characters and their stories, our events and also working with schools to get young people using their imaginations in positive ways.

Where did the idea for your business come from?

mayamada-cast It started with a group of friends wanting to make Japanese style t-shirts. The initial idea failed and the group went from five to two. It didn’t feel great at the time, but out of it came the idea for the mayamada brand so it worked out in the end.

Both myself and my co-founder Lao have been influenced by watching cartoons and anime growing up and really like the idea of creating our own characters and stories. We want to have our own brand that would allow us to do that in an original and interesting way.

What is the most challenging thing about running your own company?

samurai-chef-complete-edition Managing money is the obvious one! Knowing what to spend limited resources on is a constant concern for a small business.

Finances aside, the bigger challenge is knowing if you’re doing the right thing at all. When you’re in a job you have someone to tell you if what you’re doing is right or wrong most of the time.

Running your own business comes with an uncertainty as there isn’t always the same immediate feedback to let you know whether what you’re doing is the right thing or not. You don’t want to get too much wrong so it can be a daunting prospect.

What advice would you give to other entrepreneurs?

mayamada-clothing Be clear on why you are doing what you’re doing. Beyond the particulars of the product or service you’re offering it’s so important to know why you are doing any of it. The why will help you make good, long term decisions for your business and keep you going when things get tough…and things will get tough!

How has working with Elisicia and Petit Miracle hub helped you?

Elisicia and the Petit Miracle Hub has given my brand a retail presence that it would not have otherwise have had in the same time.

It’s meant we’ve been able to get our product in front of potential customers on a permanent basis. I’ve also been able to get a better idea of the opportunities and challenges that come with being in retail. All this experience helps with the development of my brand and myself as an entrepreneur.

In 5 years time…

Downloads4 We’ve established all the characters (and there are a lot) and the mayamada brand world through a full collection of comics, clothing and animation too. We also have our own shop where people can visit for the full mayamada brand experience.


Facebook: /mayamada

Twitter: @mayamada

Instagram: @mayamadatees

Tag a photo of yourself wearing mayamada for 10% your next purchase online or at Petit Miracle hub.