A Vegan Delight – Maxine Cooks

Petit Miracle Hub Entrepreneur Interview

Meet Maxine from Maxine Cooks

What is your background?
I have always been a vegetarian cook. I started off working as a KP in Portobello Road Market and I just worked my way up. I have also worked for Planet Organic and helped to open up their kitchens. After that, I went on maternity leave and I have now started my own business!

Tell us about your business?
I started my business about two years ago in November 2015. I run a vegetarian catering business called Maxine Cooks. I try to do most of my food that is free from. That’s basically free from eggs, nuts, dairy, sugar. It is good for everyone and anyone. I value the fact that my food is nutritious, delicious and healthy. I care a lot about leading a healthy lifestyle and I try to put this message across to my customers because it is really important to have a healthy lifestyle now while you’re young so that you won’t feel those aches and pains when your older.

Where did the idea for your business come from?
Well, I have always wanted to do something like this. After I finished my maternity leave, I had a little think about what I could do next. I didn’t really want to go back to my old job so I thought well, it was time for me to start my own business so here I am!

What is the most challenging thing about running your own company?
Being organised and having a clear head is key if you work in a kitchen by yourself. But I would say the most challenging thing, for me, is the marketing side of things. Being a start up business and having limited experience with marketing. Because you are new, people are basically going to take a chance on you compared with the other competitors that are out there already. That is the thing that is quite frightening. To get out there and do that and prove that to others.

What advice would you give to other entrepreneurs?
The advice I would give to other entrepreneurs is that before you go in their and start your own business. Research, research, research, whatever it is that you want to do, go out there and check out your competitors and check out if it is something that is needed and is what people want and see how others are doing it and how you can do it better. Why would people want to come to you over someone else? That is the question you need to ask yourself.

How has working with Elisicia and Petit Miracle hub helped you?
They are very friendly and warm. The team have lots of great ideas and really want to help you out with your business. They send out emails and suggest links for you to check out. This is extremely useful as they sometimes think of things that you would not have thought about otherwise. The one day seminars they offer are also really good to go on!

In 5 years time…
I want to be set with my own cafes dotted around the place – everywhere across London. And a couple in Nottingham because that’s where I am from!

To find out more information about Maxine Cooks, please visit www.maxinecooks.com or go visit the Old Laundry Yard @ Shepherd’s Bush Market where you can Maxine Cooks every day Mon-Sat 9-6!