Mayor joins celebration in Hammersmith as 19 budding entrepreneurs start up for the first time

Entrepreneurs, business people, local residents and the Mayor of Hammersmith and Fulham came together on Tuesday the 13th June 2016 to celebrate the graduation of 19 participants from Tree Shepherd’s Start Your Own Enterprise training course.

The 8-week course which supports trainees to develop their own business plan was funded by Hammersmith & Fulham council alongside Hammersmith United Charities, White City Big Local and with support from Land Securities and the project is delivered as part of a larger programme in partnership with the Petit Miracle Hub. This course is just the beginning of an exciting entrepreneurial journey for local residents.

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Hub member interview – Olivia of Facial Therapy


Olivia Ipsioco – Entrepreneur

What is your background?
I have more than 10 years experience in the travel industry (admin, customer services), 6 years in skin care plus 2 years in healthcare.

facialtherapy_hub2 Tell us about your business?
The Facial Therapy House started out as a hobby business late 2008 doing mobile facial treatments during the weekends for ethnic minorities in West London.  That time, we only had one set of imported products to deal with acne problems and uneven skin tones.

  • In 2009, I started sourcing a new range of products to cater to the needs of my existing customers.
  • In 2011, we introduced a new range of skin care products for Anti Ageing, Skin Lightening and Acne Control.
  • In 2013, the new EU regulation on cosmetics was introduced so we sourced a local UK manufacturer to supply and create our products.
  • In 2015, we joined the PM Hub to make our products more available to our customers.

facialtherapy_hub1 Where did the idea for your business come from?
My friend’s mother who had a facial business in Earls Court migrated back to the Philippines in 2006. Her customers were still contacting for services so I suggested to my friend if we could revive the business – I provide the service and she provide the products, which were imported from the Philippines. My friend had other commitments so she decided to hand over the sourcing of the products to myself, and this is how I began researching and sourcing skin care products based on my existing customers’ requirements, and named the range – The Facial Therapy House.

What is the most challenging thing about running your own company?
Cash flow. Keeping a full time job to finance a business is very challenging.  As much as I would want to spend more time on the business. I have to meet with other commitments to make sure I have cash flow.

What advice would you give to other entrepreneurs?
Never give up, believe you will make it one day just like many successful entrepreneurs.  There will be obstacles, and these obstacles are part of the training process – to help us become better in what we do.

How has working with Elisicia and Petit Miracle hub helped you?
Elisicia is very supportive and enthusiastic – she keeps me going. The hub is the perfect location for me in terms of reaching out to more customers.  The hub is also a good place to share experiences and lessons with fellow entrepreneurs. We work as a team and support each other in terms of getting people in the hub and promoting each other’s products.
Shepherds Bush is one of the best locations for us because it is easily accessible by our customers based in Kensington and Chelsea, Golders Green, Kilburn, Notting Hill and some parts of South London.

In 5 years time…
We will have a good number of customers in Shepherds Bush and have other retailers sell our items in their shelves or websites.  We will continue to develop new products to keep up with new demands in the market and introduce new services.

Discover more about Facial Therapy:

Chiswick Buzz Features New Petit Miracle Hub

New article and video:

A new pop-up shop has opened in Shepherds Bush which inspires local kitchen table businesses and gives them a brilliant outlet for their work. Petit Miracles launched with a sparkling event which attracted a large crowd see the unique creativity on display.

Petit miracles from Localbuzz Media Network on Vimeo.

Thanks for featuring us Chiswick Buzz!

Petit Miracle Hub Launch – News release

Our new enterprise at West 12 is far from petit – Pop-up retailers have taken over kiosks in shopping centre

A new and exciting way of shopping, bringing local and independent entrepreneurs closer to London shoppers, has arrived in Shepherd’s Bush.

Our Petit Miracles Hub, an incubator for business owners from Hammersmith and Fulham, opened at West 12 shopping centre on Thursday 4 December, providing a communal space for 20 emerging businesses.

Entrepreneurs who are members of the hub and sell their products from the space.

Entrepreneurs who are members of the hub and sell their products from the space.

Located on the first floor of the shopping centre, The Hub has welcomed business owners who have set up shop at specially designed kiosks, offering products ranging from candles, chocolates and cushions to fashion and jewellery.

Patrizia Galeota, Founder and Director of SensiChic Limited, who has rented a kiosk at the Hub, said: “It’s always been an ambition of mine to run my own business and I needed to change my work/life balance after the birth of my son. I wanted to develop something I could do from home and that would generate an income as well as offering the flexibility I needed as a mother.

The Petit Miracles Hub, with all its stall owners and founder in attendence, in the West12 shopping Centre in Shepherd's Bush opend to the public for the first time. Founder Elisicia Moore (black dress) with Dawn Newton (paterned blue dress). Photography

“The Petit Miracles Hub is such an incredible initiative that will give entrepreneurs like myself an important stepping stone into retail; there really should be more projects like this up and down the country.”

The Hub provides a new shopping experience for visitors to West 12, where they can browse beautifully created items and speak to the people with the ideas behind them.


Totalling 6,000 sq ft, our Petit Miracles Hub is the brain-child of the West 12 management team and our Director, Elisicia Moore, a passionate social entrepreneur and a self-confessed upcycling enthusiast who already owns the Hub’s sister store located at West 12, Petit Miracles Interiors.

The Petit Miracles Hub, with all its stall owners and founder in attendence, in the West12 shopping Centre in Shepherd's Bush opend to the public for the first time. Founder Elisicia Moore (black dress) with Dawn Newton (paterned blue dress). Photography

It houses innovative meeting areas including a garden shed and presentation areas, as well as a DJ booth and café.

Elisicia said: “The Hub will provide a great opportunity for people looking to trial a business or take it to the next level. We are so passionate about creating a fun and inspirational space where people can learn and succeed independently while being able to learn skills and different approaches from others around them.

“The rates are significantly lower than normal high street business rates. This was important as often these high rates are prohibiting amazing entrepreneurs from taking their first step onto the business ladder. The Hub will get people and their great services and products in front of shoppers in a cost effective way.”

We offer the 20 available spaces first to early-stage entrepreneurs based in Hammersmith and Fulham who either have a registered company or are soon to register.

Left to right - Carl Meale (Land Securities), Councillor Ben Coleman (London Borough of Hammersmith & Fulham) and Elisicia Moore (Petit Miracles)

Left to right – Carl Meale (Land Securities), Councillor Ben Coleman (London Borough of Hammersmith & Fulham) and Elisicia Moore (Petit Miracles)

Carl Meale, Centre Manager of West 12, said: “We are proud to have worked in conjunction with Petit Miracles to create such a pioneering concept. The Hub is a fantastic platform for showcasing local entrepreneurship. Not only will it introduce fresh, local talent into the retail industry via the business incubation model but The Hub will be a new creative centre for West 12 and Shepherds Bush.”

All photos by Fergus Burnett –

To find out more, or to become a member/ seller at the Hub – click here

If you would like to visit download the flyer here

Download this release –

Petit Miracles Hub – press release Word doc

Petit Miracles Hub – press release PDF

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Features in Reloved & Notting Hill & Holland Park Magazine

Check us out, with snazzy features in the super crafty Reloved magazine and the luxe Notting Hill & Holland Park Magazine!

RL13.News 2 RL13.News


Elisicia’s Designer Insights: interview by Terry’s Blinds

Petit Miracles founder Elisicia Moore, also known as the very busy lady who runs our little social enterprise, had her brain picked by Terry’s Blinds about her Designer Insights. Check out the resulting article on their website:


An interview with Stacey Shepperd

Interview: Petit Miracle Interiors 
Happy Monday everyone! I hope you have all had a great weekend! For today’s post I thought I would feature a really inspirational story. At the moment we are inundated with doom and gloom and sometimes that can get us down a bit. But there are also some absolutely fabulous things going on out there, it’s just that we don’t often hear about them.”

A feature in House of Locations

“Changing spaces – Changing lives 
Petit Miracle Interiors is a registered charity organisation based in London. They provide accredited Interior Design training to people who have experienced homelessness, the long term unemployed and vulnerable women. Their goal is to support people to use the skill of Interior Design as a means to turn their lives around.”

Interview with Richard Hall

Years spent in advertising somewhat blunt one’s ability to be humble. No. Uriah Heep would never have made it in Covent Garden – perhaps in Social Media? No, not even there.”

Read the interview

Business in the Community | Case study: Petit Miracle Interiors

Petit Miracle Interiors
Petit Miracle Interiors is a charitable social business that teaches furniture restoration, interior design and basic DIY, to people who’ve experienced homelessness, the long-term unemployed and vulnerable women. We produce beautiful bespoke furniture, at an affordable price, sourced from furniture destined for the landfill.